The Crunchy Family

Crunchy: used to describe persons who have adjusted or altered their lifestyle for environmental reasons.

The Crunchy Family is a blog about crunchy parenting, ranging from food to birthing options.  The blog’s owner, Cailin Davis, approached me with the idea of this blog, wanting it to be a resource center for other parents looking for options and ideas for alternative urban parenting.  We started with the website, thinking we would just use a basic font for the “logo”.  Her main request was for an earthy, natural looking design that did not look like a sales pitch but a resource center, not like a magazine but an approachable idea blog.

The logo idea (specifically the baby’s head) exploded into my mind one day, and after a quick draft, we developed it to it’s current form.  Cailin is a very happy customer and hopes to develop the site further as it establishes its readership.

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