Mosaic Church
Mosaic is a church in Rochester, NY. They were looking to invest in a quality website and develop a better brand. [Disclosure: Peter was a member of Mosaic during this project, though Peter was professionally contracted by Mosaic.]
I started with assessing whether their current brand was effective, and after some initial research, found that many people in the church did not feel it represented the church well. I had the privilege of guiding them through a process that included the following:
- Determining qualities that are most important to communicate
- Developing a brand around those key words (which were “community” and “faith”)
- Presenting the brand to the church for review
- Developing a interactive website that the church could maintain
- Working on new processes for their communication and its publication on the website
- Setting up their podcast on iTunes
- Making edits based on usability testing
Both the staff and congregation of Mosaic are thrilled with the results of this project. I learned a lot about re-branding a community that cares deeply about its brand perception.