Eric Miles Brown

Eric Miles Brown is a jewelry designer with a rustic, roots-in-the-earth approach to his designs. He needed a brand that would establish him in luxury markets and also work as a trademark, something he could stamp on his jewelry.

Eric is an interesting mix of refinement and rustic earthiness. When talking about the concept, we kept coming back to the words “earthy” and “heavy” (two things featured heavily in his designs). The three symbols seem heavy with their slightly imperfect circles, and their weight is accentuated by the elegant, thin typeface below it. Of course, using shades of earth tones reinforces the message.

This was a challenging project due to the multiple needs of the symbol, but Eric is pleased with the outcome and is getting great feedback on the result. Credit also goes to Emily Mabry for the initial design of the wavy “E”, now being used as an “M” and a “B” as well.