Freedom Financial
Freedom Financial is an independent financial consultation group that guides people toward better financial futures. When we started our project, they were just getting started and needed the works: branding, web design, and integration with social media.
This business bases all of its advisement on solid financial practice, but they also wanted to communicate a message of hope and spiritual freedom… a holistic vision of financial freedom. This is why we thought a bird in flight would be a good visual cue. We chose a dove, and in the end, decided to use the imagery from the Biblical story of the dove returning to the ark with an olive branch in its beak. The green emphasizes the financial theme, but also a subtle message of peace and freshness. The overall brand is very fresh looking, and definitely conveys an almost spiritual quality.
The website still holds the old logo, which will be changed soon. The owners of Freedom Financial love the result and want to do more in the near future.