Wordfresh
Wordfresh is a small design and consulting company I started in 2009, helping small to mid-size organizations grow using free and open source tools.
The brand idea draws from two things. First, it is intentionally close to “WordPress”, which in my estimation is an incredible gift to the small organization, because it allows non-technical users to more easily market themselves on the web. Secondly, it draws from my philosophy that good branding essentially inspires a fresh feeling in people, a feeling of excitement, anticipation, and expectation. The leaf accentuates the word “fresh” and adds a splash of a green that, to me, also feels fresh.
The website was designed to do two things: introduce people to our products and services, and provide helpful resources for people trying to use these open source tools for marketing. I have gotten a lot of great feedback on the overall feel of the brand and website. Many of the projects showcased here were Wordfresh clients.