Rhythm Connect
Rhythm Connect is a store in Fairport, NY that offers interactive zones, group drumming, arts-in-education programs, and community events.
They needed a new website that integrated better with the social web. They also needed some re-branding… they brand did not feel fresh anymore. The brand that you see now uses colors similar to the old logo, but much more vibrant. A few edits were also made to the logo shape and typeface, creating a more vibrant and easily recognizable logo.
The website was the main need. They needed a site that explained who they are and what their services are, without confusing different visitors (their customer base varies from corporate business to arts-in-education). I advised them to make 4 clear product categories and drive traffic accordingly, which is what we did. In the end, the site is focused on explaining who Rhythm Connect is and keeping people up to date with recent events. The site also feeds its posts to Twitter and Facebook for easier marketing.